.btn_product span{
  display: block;
  font-family:'Monserrat';
  font-size:2.5em;
  font-weight: 600;
  margin-bottom: 0.6em;
}
.btn_pr{
  font-family:'Monserrat';
  font-weight: normal;
  font-size: 2.5em;
  color: white;
  background-color: rgb(230, 28, 25);
  padding: 10px;
  position: relative;
  cursor: pointer;
  overflow: hidden;
  transition: .5s;
}

.btn_pr a{
  display: inline-block;
  width: 100%;
}

.btn_pr_inner{
  position: absolute;
  display: flex;
  justify-content: center;
  align-items: center;
  font-size: 0.8em;
  top: 0;
  bottom: 0;
  margin: auto;
  left: 0;
  right: 0;
  background-color: rgb(230, 28, 25);
  opacity: 0;
  transition: .1s;
  }
.btn_pr:hover{
  
  background-color: rgb(206, 21, 18);
}
.btn_pr_inner.active{
  opacity: 1;
  left: 0;
  right: 0;
}
.btn_pr_inner.active:hover{
  background-color: rgb(206, 21, 18);
}